9.) Nintendo adopts a policy of "non-compete." Instead of developing the Nintendo Revolution into a system that offers competing features with the 360 and PS3, Nintendo introduces features that set the system apart. By keeping the price of the Revolution low and offering high quality exclusive games that are not available on the other systems, Nintendo creates a system that can co-exist with either the 360 or PS3. People purchase the Revolution to play old NES, SuperNES, and N64 titles. Nintendo hopes that people will purchase the Revolution in addition to either the PS3 or the Xbox 360, effectively making them no longer competitors with either game system. The goal is not to out perform the other systems, but to be different enough that the competition does not exist.

10.) The traditional home console market becomes a battle between Microsoft and Sony. Microsoft continues to be willing to expend vast amounts of money, drawing from profits from other divisions, to outlast Sony. Sony, who currently relies on its gaming division to prop up its electronics division, continues to develop the PS3 with more limited resources. Facing a competitor determined to wear them into the ground, Sony begins to lose ground in the home console market.

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